What Is a Marketing Dashboard? 15 KPIs Every Business Should Track
Most companies today are dabbling in everything. Advertising, social media, email, blogging, trying out new media channels each quarter. Even possibly all of that simultaneously. But when you ask any business owner "What’s really working right now?" — the answer you’ll probably get is either a shrug or a best guess. This is where the marketing dashboard is meant to help. So What Is This Marketing Dashboard, Anyway? It's essentially one screen that consolidates all the data from your ad accounts, website, emails, and social media channels into one place. Instead of hopping through ten tabs just to try and understand what was going on last month, you look at one dashboard and there’s your story. This is really where marketing analytics meets data visualization. Numbers on their own don't mean much. But laid out the right way, they start telling you exactly where your budget is working and where it's quietly leaking away. That's the whole idea behind busin...